E-mail marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial messages to an audience. It is a fast growing marketing sector but there are some strict rules and formal regulations to be followed in order for e-mail marketing to be an efficient way for customer acquisition. The resources listed in this section will help you create and manage a quality newsletter and run successfully your e-mail marketing campaigns.
Email Universe delivers a large collection of useful resources, directories, tools, tips, tricks, suggestions, ideas, and strategies to help email marketers and list owners succeed.
Direct Magazine offers strategic coverage of the challenges and issues that direct marketing professionals face across every aspect of direct marketing – from direct mail to email marketing to telemarketing, and much more.